Franchise organizations or other businesses with many / multiple branches, can increase marketing efficiency dramatically and reduce costs by using our distributed print-on-demand platform.
Unlike marketing solutions that require all prospect and customer data to originate from a single source, Intelisent Print on Demand is a platform that allows central marketing groups to empower regional business units to execute marketing campaigns from a variety of approved campaign styles and list sources, while remaining in compliance with all relevant regulations.
The result is marketing that is in tune with the local market and fully supported by corporate marketing and "owned" by the local management team.
Features
Rapid turnaround:
The Marketing on Demand portal allows customers to personalize their campaign, review proofs, print, and mail FAST.
High variability:
Automated templates can be configured to support highly personalized messages which can be driven from a data file or user input captured within the portal.
List selection:
The easy-to-use list selection tool allows users to select lists based on geography and numerous other demographic data, refining their criteria until they identify the perfect list for their campaign.
On-line proofing:
The Marketing on Demand portal allows the user to instantly view their customized proofs for rapid review and approval.
Easy "Franchise" printing:
The Marketing on Demand portal supports shared templates that allow multiple franchises or retail locations to customize a campaign with similar look-and-feel.
Scalable for large and small volume printings:
The Marketing on Demand portal is supported by a powerful back-end system that can support both large and small campaigns.
Complexity managed:
Marketing on Demand can support all levels of complexity to fit a marketer's needs.
"Getting up and running was fast and easy. On boarding both internal and external stakeholders was painless, and gaining their buy in and support was a no-brainer."
Director, Database Marketing, Major US Sporting Goods Retailer