Increase Direct Marketing Conversion with Relevance and Synchronization:
Intelisent Message Factory™ and Intelisent Campaign Sync™
The days of blasting emails and postcards are over. Today's marketers know that no matter how big their customer or prospect databases are, the way to increase conversion and to keep profits growing is through strategic use of data and technology to build direct marketing campaigns with relevant messages that are delivered with strategic intent. Intelisent raises the bar on the level of precision with which marketers can target their messaging and their message delivery.
Intelisent has the solutions and the tools to help your direct marketing organization tackle the complexity of modern outbound marketing and create messages that are relevant for each individual, delivered on the right day, with a plan to reinforce awareness via subsequent message delivery via the same or different channel with equally precise timing. The resulting campaigns deliver better open rates, recall, conversion and overall ROI.
Intelisent Message Factory
Intelisent Campaign Sync
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Improve Control over Direct Marketing Campaigns
Intelisent Collaboration™ and Intelisent Message Factory™
The new world of multi-channel, multi-version, personalized marketing requires the modern direct marketing organization to harness and control many resources and moving parts. From multiple agencies collaborating to cross-channel campaigns where individuals receive combinations of relevant messages via direct mail, email, and cell phone it's more profitable to market this way but it's also a lot more complex to manage.
Intelisent Collaboration is where the full set of direct marketing players can come together to create campaign material, generate complex campaign logic and tactics, and manage creative traffic and logistics.
At "build time," Intelisent Collaboration provides an enterprise-class planning and management infrastructure that allows direct marketers to design, test, program, audit and deliver unique messages in every channel ...based on the most complex rule sets imaginable.
Intelisent Message Factory
Intelisent Collaboration
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Improve Measurement and Tracking Across All Marketing Channels
Intelisent WebTrack™
Without a very thorough understanding of how every channel is performing, the modern direct marketer is operating blind. Furthermore, without tracking od direct mail, follow-up messages, replies, and conversion-related streams of communication are impossible to manage. Our system enables marketers to track every aspect of their direct marketing efforts and take steps to continue harvesting sales from customers and prospects.
Our WebTrack IMb Tracing™ (formerly Confirm™) tracking, Address Correction (ACS), Postage Optimization, and Mail Management solutions are offered "a-la-carte" or as a comprehensive solution. And we integrate multi-channel campaign execution and reporting all in one platform, so you can see your direct mail, email, QR, PURL, SMS and social media campaign results in one place. The result: visibilty, control, lower costs, and maximum impact. In every channel.
Intelisent WebTrack
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