Why you need us on your team
Who are we?
Our advisory services division evaluates, executes and transforms marketing operations people, processes and technology. Our senior executives are intimately involved in all aspects of client projects and we bring a level of nuance and sophistication that is unmatched in the industry. Across the board, our specialists collaborate with companies to improve multi-channel direct marketing campaigns that engage customers and prospects.
Our handpicked group of advisors come from senior marketing positions at major companies, including: Capital One, American Express, Citigroup, Acxiom, Affinion, Data-Mail and many others. We have seen and know how to tackle virtually every marketing challenge, from scale to quality to personalization. Unlike other consultancies, our team has expertise with large production shops, combining strategic, big picture thinking with the tactical know-how of execution.
What do we do?
Our advisors offer practical advice to impact marketing execution. From the outset of each engagement, our team provides step-by-step support to ensure the strategic recommendations and tactical components are properly and effectively implemented. We have unrivaled experience in the industry. This allows us to measure against best practices, and design and implement solutions that help companies achieve marketing programs that surpass competitors in personalization, efficiency, scalability, flexibility and quality.
Our core areas of specialization encompass: 1) marketing operations transformation, 2) personalization, quality and compliance best practices, 3) marketing software implementation and use. We understand all of the components that go into effective marketing efforts, including:
Organizational design and business transformation
Cost, efficiency and scale
Risk analysis, compliance monitoring and quality assurance
Software and technology selection, implementation and usage
What makes us different?
The breadth of our specific experience in marketing operations enables us to holistically assess the challenges that organizations face and provide practical, diverse and actionable solutions that are customized to your needs and can be readily implemented. Our team has seen it all. Because of our extensive background in production and tactical execution, we are not only able to deliver incisive, high-level thinking, but also continuous implementation that leads to long-term stability and quality assurance.
Moreover, when you work with us, you get access to and engagement from our senior executives throughout all phases of the project. In short, we function as a seamless extension of your team.
Why should you hire us?
Whether faced with compliance / regulatory challenges, quality issues or broader systemic failures, we draw upon our senior team of experts to guide planning and execution efforts. We are able to quickly and deeply understand the problems facing organizations’ marketing operations, and we can articulate the minute complexities in a comprehensible manner.
The expert insights and recommendations we provide can help strengthen your customer communications to make them more personalized, engaging and impactful. Our cases clearly demonstrate the improved outcomes that we have achieved on behalf of our clients. We pride ourselves on delivering large-scale marketing operations results that refine processes, increase staff efficiencies and impact cost savings, all of which ultimately benefit your business.