Archive for the ‘Direct Mail Marketing’ tag
It’s All a Matter of Timing
Five Ways to Mail Smarter and Save
Five Ways to Mail Smarter and Save.
The 5th way mentioned here is use of the Intelligent Mail barcode.
5 Ways to Mail Smarter and Save
fuelNet Daily Tips » Blog Archive » » 5 Ways to Mail Smarter and Save.
Good blog post with tips on mailing smarter. An excerpt:
“Be smart: use the intelligent mail barcode. Use the additional space made available when you mail with the new 31-digit Intelligent Mail Barcode. Because the new technology eliminates some of the codes and marks the Postal Service has required, you get a cleaner address block with more space for marketing messages. The advanced barcode offers several other advantages, too, including the ability to identify and track individual pieces of a direct mail offer, as well as receive electronic address update information automatically. And better tracking means fewer undeliverables, which reduces waste and saves money.”
Study examines responses to direct mail
From the New England Business Bulletin
“Forty-eight percent of households surveyed “read” direct mail pieces and 33 percent “scan” direct mail pieces. Less than one out of every five households report they usually do not read their advertising mail.”
Direct Mail Works!
