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2304, 2019

Keith Weed: A CFO’s job is to count where the money’s going, a marketer’s where it’s going to come from

April 23rd, 2019|Digital Marketing|

Another great reminder…. “marketers must resist the temptation to sit in a corner demanding investment and instead take a “we approach” to business. He also believes they should position themselves as the insightful, future-forward face of the business to drive growth.

Source: Keith Weed: A CFO’s job is to count where the money’s going, a marketer’s where it’s going to come from

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