A 40-minute video on 3 big trends shaping the future of martech – Chief Marketing Technologist

First-party hygiene: Facebook shows users when a Custom Audience list was uploaded – Marketing Land Gallery

Coca-Cola and Subway’s former CMO on ‘marketing’s dirty little secret’ Gallery

Keith Weed: A CFO’s job is to count where the money’s going, a marketer’s where it’s going to come from Gallery

The Marketing Accountability Report – Forbes CMO Practice Gallery