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23 04, 2019

First-party hygiene: Facebook shows users when a Custom Audience list was uploaded – Marketing Land

April 23rd, 2019|Digital Marketing|

Huge change to the approach to marketing.... First-party hygiene: Facebook shows users when a Custom Audience list was uploaded... Source: First-party hygiene: Facebook shows users when a Custom Audience list was uploaded - Marketing Land

23 04, 2019

Coca-Cola and Subway’s former CMO on ‘marketing’s dirty little secret’

April 23rd, 2019|Digital Marketing|

“You also need to be ruthlessly focused on the customer and not the bureaucracy of your company and you need to be the voice of the customer at the table for the senior leadership,” he says. https://www.marketingweek.com/2019/03/20/joe-tripodi-coke-subway-marketing-secret/ Source: Coca-Cola and Subway's former CMO on 'marketing's dirty little secret'

23 04, 2019

Marketers need to stop chasing data like it’s ‘crack cocaine’

April 23rd, 2019|Digital Marketing|

We call it Golden Brained: Great customer insights comes from intuition, which is then backed up by data, modelling and testing. https://www.marketingweek.com/2019/03/13/tsb-eve-boden-marketers-stop-chasing-data/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=7665450&sid=MW0001&adg=1C14196B-3A81-4EA7-92F8-5FB2968AE9E6&nocache=true&adfesuccess=1 Source: Marketers need to stop chasing data like it’s ‘crack cocaine’

23 04, 2019

Keith Weed: A CFO’s job is to count where the money’s going, a marketer’s where it’s going to come from

April 23rd, 2019|Digital Marketing|

Another great reminder.... "marketers must resist the temptation to sit in a corner demanding investment and instead take a “we approach” to business. He also believes they should position themselves as the insightful, future-forward face of the business to drive growth. https://www.marketingweek.com/2019/03/12/marketing-finance-relationship/ Source: Keith Weed: A CFO’s job is to count where the money’s going, a marketer’s where it’s going to come from

23 04, 2019

A 40-minute video on 3 big trends shaping the future of martech – Chief Marketing Technologist

April 23rd, 2019|Digital Marketing|

Really interesting view point on the activities shaping advanced marketing. https://chiefmartec.com/2019/03/40-minute-talk-3-trends-shaping-future-martech/?utm_source=rss&utm_medium=rss&utm_campaign=40-minute-talk-3-trends-shaping-future-martech Source: A 40-minute video on 3 big trends shaping the future of martech - Chief Marketing Technologist

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