Engage your clients in real-time and connect your online and offline strategies with Informed Delivery®

When you combine WebTrackTM with our new Informed Delivery Digital Touchpoint you get a low-cost, high-impact, marketing toolset that can raise your entire marketing game. If you’re looking to increase customer engagement or improve ROI, we have the perfect combination for your business needs.

Follow up with a customized direct mail piece

WebTrack helps you identify prospects who have clicked on your Informed Delivery ride-along ad, enabling you to follow up with targeted and timely direct mail messages that build on the topic they engaged with. By mailing only to those who are most interested, you can improve your response rates, reduce follow-up costs, and boost conversions.

Send prospects to a personalized landing page

Reward prospects who show interest in your campaign with a personalized webpage that extends your messaging and tailors the value proposition just for them. Our team of expert marketing strategists can help you build, test, and deploy a campaign landing page—applying your segmentation to deliver more meaningful messages and improve conversions.

Follow up with an email

You can also match your engaged prospects’ physical address to their email address. If you have your own data sources for email—great! If not, we can help you match to other reliable 3rd party sources. This way, you can customize your messaging to engaged prospects via email as a low cost touchpoint. Response will be just a click away when they are reading your email.

Retarget prospects with display ads

Keep your brand top-of-mind by retargeting them online. Our team can help you test the concept and expand brand awareness by matching your mail recipients’ physical address to their digital IDs in order to serve up your marketing message.

The results speak for themselves:

Reach 53 million consumers with enhanced targeting and segmentation.1
Increase customer engagement with a proven 67.4% open rate.1
Increased website traffic and conversions with up to 0.3% CTA.1

1United States Postal Service. (2022). Informed Delivery Year in Review. Retrieved from https://www.usps.com/business/pdf/informed-delivery-year-review.pdf

Ready to see what Informed Delivery can do for your campaigns?

Partner with our team and unleash the power of Informed Delivery.

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