WebTrack™

WebTrack is a suite of interconnected, web-based tools featuring an intuitive dashboard that puts specific, real-time, actionable data right at your fingertips. Target, deliver and evaluate your marketing and operations with maximum precision — unlock the full potential of one-to-one marketing and triggered communications.

Increase Response

Know precisely when to deliver messages for maximum effect. Identify the days of the week (for direct mail) and the times of day (for digital) where your efforts will be most successful. Continually fine-tune your program, with the resulting increase in response rates.

Engage Customers

Deliver timely communications triggered by specific actions. Trigger specific communications (print and/or digital) based on the actions targeted customers are (or are not) taking. Use personalized promotions and reminders to increase engagement and drive incremental sales.

Decrease Costs

Stop wasting money on marketing your customers never see. Reduce or eliminate segments that are underperforming and direct more resources to what’s doing best — by customer segment, list source, channel, creative version and other key indicators.

Track Spending

Know exactly where every penny goes. Forecast and budget by campaign, line of business and other key indices — particularly useful (and often hard to acquire) if you work in a matrixed organization or use multiple vendors.

Measure In-Home Targeting

Use the mail tracking dashboard to know exactly what is happening in real-time. Go even further by leveraging our custom alert system to illuminate what you want to know. Then engage the dashboard with precision.

Data Science & Visualization

WebTrack products collect, analyze and visualize an enormous amount of business information. When complex business needs arise, our Data Science team provides creative solutions utilizing our data science expertise alongside state-of-the-art visualization tools.

Speak with an expert. Request a demo today.

Are you a Mail Owner?

Get the insight and clarity essential to plan, execute and evaluate every campaign — no matter how complex — down to the minute … and the penny.

Are you a Mail
Service Provider?

Provide each client with real value and deep insight, including leading-edge postage optimization and real-time tracking and delivery data.

Are you a Reseller?

A branded site solution for partners who want to provide their customers with our powerful tools without the overhead of building and supporting these services themselves.

Learn more about how WebTrack products help you increase ROI.

WEBTRACK IMB TRACING™

Drive greater customer engagement.

Use WebTrack IMb Tracing™ to automatically trigger follow-up communications specifically based on individual customer action (or inaction). Drive real customer engagement as you increase the overall effectiveness of each campaign.

WEBTRACK ACS™

Eliminate wasted mail.

WebTrack ACS™ helps you stop wasting money by mailing bad addresses — extract the maximum benefit from the USPS^® Inteligent Mail^® barcode program (IMb) and other tools that help ensure you have the healthiest mail list possible.

WEBTRACK POSTAGE TRACK™

Manage your postage budget.

Automatically manage, analyze and reconcile your postage investment in less time and with greater accuracy than even the best manual system with WebTrack PostageTrack™.

WEBTRACK COST TRACK™

Easily assign costs across business units.

Use WebTrack CostTrack™ to compile all the data you need to forecast and budget by campaign, line of business and other key indices … particularly useful (and often hard to acquire) if you work in a matrixed organization or use multiple vendors.

ANNUAL MAIL TRACKING SCANS

POSTAGE RECONCILED ANNUALLY

HAPPY USERS

We’re thrilled with the web-based reporting from Intelisent. The Destination IMb Tracing dashboard maps and drill down features are really slick. There are several other on-time and delivery reports run by various parameters which provide a wealth of information that we never had visibility to before … The team is extremely supportive. Great product and great service all around!”

ASSISTANT VP • POSTAL AFFAIRS, Publishers Clearing House

Getting up and running was fast and easy. On boarding both internal and external stakeholders was painless, and gaining their buy in and support was a no-brainer.”

DIRECTOR • DATABASE MARKETING, Major US Sporting Goods Retailer

We spend hundreds of millions on postage and had no way to manage our transactions easily before Intelisent. Now we can know exactly how much we spend on a per job, per month, and per campaign basis, and more importantly, make sure our payments to the USPS are accurate, timely, and reconcile 100% of the time.”

VP • MARKETING OPERATIONS, Top U.S. Wireless Carrier

Trusted Partners

We are committed to taking an active role as stewards and champions of our industry. We are proud to contribute our expertise, passion and thought leadership to leading educational, professional development and advocacy organizations.