Test, Measure, Learn and Optimize
Help me measure my success
Creative Development, Analytics
The Problem
Faced with declining revenue and stagnating marketing results, this financial services SVP was charged with improving campaign performance to ramp up new sales opportunities.
Intelisent’s creative team reviewed existing tactics and results, performed pre-market creative testing with consumer targets to refine the value proposition, and proposed a comprehensive array of innovative creative tests with varied offers, approaches, content, and design.
The Solution
17 out of the 21 (81%) recommended tests outperformed their existing control and delivered a combination of increased response, more sales, and higher value sales transactions. In addition, some tests even reduced package and print costs to improve campaign ROI.