Analytics
We work with you and your data team to help create and optimize high quality data sets, identify high propensity target audiences, and uncover meaningful insights to improve quantity and quality of response while reducing costs.
Experimentation and
Learning Agendas
Using a collaborative, well-constructed learning agenda, we help you organize hypotheses on campaign tactics, creative approach, and audience into a highly focused testing strategy to deliver statistically significant results that inform continuous improvement.
Modeling and
Segmentation
Using a combination of first- and third-party data sets, we help you build look-alike, propensity, and next-best models to inform better segmentation, improve message relevance, and next-level targeting strategies for better engagement, response, and conversion.
Data Preparation and Database Management
For email and direct mail campaigns, we can help you make audience selections, build target lists, apply suppressions, and store and efficiently recall activity in marketing databases.
Data Assessment
and Sourcing
We’ll leverage our industry-leading knowledge of proven, high-quality third-party data sources to add even greater power and precision to your targeting and analysis. We can also offer transformation, normalization, and cleansing of your in-house data.
We’ll work hand-in-hand with your data team to track campaign performance, analyze results justify budget, and develop insights. These insights, in turn, fuel the learning agenda that makes future campaigns even more precise.
Reporting and
Insights
Using a combination of first- and third-party data sets, we help you build look-alike, propensity, and next-best models to inform better segmentation, improve message relevance, and next-level targeting strategies for better engagement, response, and conversion.
Modeling and Segmentation
Data Preparation and Database Management
For email and direct mail campaigns, we can help you make audience selections, build target lists, apply suppressions, and store and efficiently recall activity in marketing databases.
We’ll work hand-in-hand with your data team to track campaign performance, analyze results justify budget, and develop insights. These insights, in turn, fuel the learning agenda that makes future campaigns even more precise.
Reporting and Insights
Experimentation and Learning Agendas
Using a collaborative, well-constructed learning agenda, we help you organize hypotheses on campaign tactics, creative approach, and audience into a highly focused testing strategy to deliver statistically significant results that inform continuous improvement.
Data Assessment and Sourcing
We’ll leverage our industry-leading knowledge of proven, high-quality third-party data sources to add even greater power and precision to your targeting and analysis. We can also offer transformation, normalization, and cleansing of your in-house data.